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These 4 Keyword Research Tools Will Make Your Job Easier
One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.

Google AdWords to Universally Apply Close Variant Keyword Matching
The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see.

Organic vs. Paid Advertising? Inside The Mind Of An Online Browser
NEW YORK, Aug. 25, 2014 /PRNewswire/ -- The keyword term a consumer uses in their search engine query can predict the likelihood that they will click on an organic or paid advertisement. The research, "Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity," published in this month's Journal of Marketing Research gives advertisers and search engine companies a comprehensive ...

3 Super-Actionable Keyword Research Tips to Try Right Now by @egabbert
Larry Kim and Will Critchlow from Distilled recently did a great webinar revealing all their personal keyword research strategies. It went pretty in-depth, so if you’re in the mood for digging in, scroll to the bottom to see the slides and video. Today, I just want to share three quick tips inspired by the webinar. If you’re looking to accomplish something beyond just dumping a seed term into a ...

Facebook Test Lets Users Search Old Posts by Keyword
Facebook Inc. (FB) is testing a feature for its mobile application that lets people search through old posts from friends by keyword, a move that makes it easier to resurface content that may otherwise be buried. The tool, which is only available to some members of the world's biggest social network, lets mobile users see any content that was previously available to them through friends or pages ...

Research Shows Less Popular Keywords Better Suited for Paid Search Advertising
When a user searches using a keyword, she typically sees a list of "organic" results, determined using the search engine's algorithms, and a list of "sponsored" results, paid for by advertisers. When presented with these two lists, how do consumers respond to both types of links? With search engine advertising accounting for nearly 15% of the total advertising market in the US, the answer to the ...

Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]
In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.

CallTrackingMetrics Introduces Keyword Spotting for Phone Calls
CallTrackingMetrics has launched keyword spotting, a new service that analyzes phone calls for the presence (or lack of) particular keywords in phone calls. Using this service, businesses can now instantly assess the quality and outcome of their phone calls, categorize them for reporting purposes and take appropriate immediate actions. (PRWeb August 18, 2014) Read the full story at http://www ...

5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior
Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations?

Facebook testing keyword searching in old posts
Forgot which film your friend recommended? Facebook can help you out

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