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Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers
In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with the product itself and would actually put the brand in competition with advertisers outside of its CPG category on the search engine
Why Obsessing Over One Keyword Could Sink Your Whole Site
If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business and domain in jeopardy. Here's why you should take a more diversified, comprehensive approach to keyword targeting and expansion.
The Stealthy Rise of Semantic Search by @vswfeaturelink
The evolution of search technology actually resembles aviation history. Consider this – Boolean is equivalent to Clement Ader’s inaugural flight across open water, keyword is the Spitfire fighter aircraft that won the Battle of Britain, and semantic technology is a leap ahead to the arrival of the stealth bombers. Boolean expressions made searches more sophisticated […] Author information Colin ...
Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era
Google recently released news that it is now moving to encrypt all organic search activity . This means that analytics programs will no longer be able to report on keyword terms that drive organic traffic from Google, instead noting the data as being “not provided.”
Utilizing Freebase for Keyword Research by @andrew_isidoro
Keyword research has always been vital task for digital marketers, yet our research process hasn’t really changed in the past few years. We identify new terms thorough keyword research using basic keyword tools to help sites rank well not just for main terms but also for long tail queries. The biggest problem with keyword research is that it is a […] Author information Andrew Isidoro SEO ...
Keyword Planner Video Tops 11,000 Views, Announces JM Internet Group
Popular video explains the differences between Googles new Keyword Planner tool and the old keyword tool. (PRWeb November 16, 2013) Read the full story at http://www.prweb.com/releases/keyword-planner-tool/tutorial/prweb11327711.htm
How Google’s keyword data encryption can help make the SEO market more competitive
Valuable keyword data from searches, once readily available, will be encrypted and unattainable. But there are ways entrepreneurs can measure their websites success without paying for it
Google Keyword Planner Now Shows Trademarked Terms
At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO tweeted about the new feature, noting that McDonald’s “I’m Lovin’ It” tagline is not marked as trademarked while Staples’ “The Easy Button” is marked as such.
The Pros and Cons of 100% (Not Provided) by @njmott
So a week has passed since The Powers That Be took our precious keyword data away from us. I will be honest, I was absolutely terrified to begin with, and then I entered the five stages of grief for our dearly departed – not a completely original take on this situation, I found; there are […] Author information Natalie Mott Natalie Mott is the SEO Manager at Bolton-based marketing agency Bring ...
Avoid These Dumb AdWords Mistakes When Getting Started with Your First Campaign
Before we begin in earnest to lecture you on the subject of the article, let us reiterate what you surely know already: it is imperative that you have a proper and relevant landing page ready for when people do click on your ads. Without that, you will end up losing money. Period. Now let’s talk […] The post Avoid These Dumb AdWords Mistakes When Getting Started with Your First Campaign appeared ...