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Suing Over Keyword Advertising Is A Bad Business Decision For Trademark Owners
Trademark owners rarely win keyword advertising lawsuits in court. Reinforcing this conclusion, another trademark owner lost a trial over competitive keyword advertising despite a number of key facts in its favor. Given how often trademark owners lose keyword advertising lawsuits, why do they keep wasting their time and money?
Google Combines Keyword Tool, Traffic Estimator Into Keyword Planner
Google has combined the Keyword Tool and the Traffic Estimator into one tool called the Keyword Planner. “Behind every successful AdWords campaign are well planned out keywords and ad groups,” says AdWords product manager Deepti Bhatnagar. “In the past, you …
AdWords Keyword Planner Officially Launches
As of today, all users will see the Keyword Planner available in their AdWords accounts. Keyword Planner combines data from the Keyword Tool and Traffic estimator, both of which will be sunsetted in about 60 days.
How to Use The Keyword Planner — The New Keyword Tool From Google AdWords
Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed!
Google AdWords Launched Keyword Ad Planner
Google announced a new keyword tool named the Keyword Planner. The tool can be found under the Tools & Analysis tab when you are logged into your Google AdWords account. The tool combines the benefits of the Keyword Tool and the Traffic Estimator into an integrated workflow. The tool basically lets you find new keyword and ad group ideas, get performance estimates for them to find the bids and ...
What Is Keyword Research And Why It Matters To Your Business
Content marketing is one of the hot buzzwords and concepts for 2013. In order to get traffic and visitors to your website or marketing campaign, you need good content.
Using Multipliers Effectively in AdWords
The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope.
Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visibility & Keyword Competition Values
Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available to Bing advertisers in the UK.
M&S infringed Interflora trade marks in keyword adverts by not clearly distinguishing origin of promoted services ...
Marks & Spencer (M&S) infringed the trade marks of a flower delivery company when it bought keyword terms sold by Google that referenced the flower company and advertised its own flower service on the back of them, the High Court has ruled.
Daily Search Forum Recap: May 21, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google AdWords Launched Keyword Ad Planner Google announced a new keyword tool named the Keyword Planner. The tool can be found under the Tools & Analysis tab when you are logged into your Google AdWords account. The ...