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The Keyword of 2014 Shoe Trend: Laceless
Laceless shoes, so called slip-on shoes, were derived from track and field athletes’ running shoes back in the 90’s. Slip-on running shoes substituted the function of shoelace with new design technology.  In 1992 PUMA first introduced laceless running shoes ‘PUMA DISC’ for track and field athletes to reduce the inconvenience and time to tie the shoelace.

Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift
Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not provided),” SEO technology company gShift says it's working hard to help marketers to bridge the gap.

Google Starts Blocking Access to Paid Search Keyword Data
Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on

Will Google Start Blocking Access to Paid Search Keyword Data?
Everyone has been concerned about the potential of Google moving "(not provided)" to also encompass paid search. Now a new report says AdWords will no stop supplying third parties with paid search query data within the next few weeks.

4 Keyword Strategies for Squeezing Performance From Broad Match
Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed" between ad groups; and find new exact match terms.

Avoid Spend Bloat: Using Keyword Classification For PPC Account Management
Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some […] Author information Ryan Pitylak CEO at Unique Influence Ryan Pitylak has spent the past 15 years creating innovative methods to drive superior results from digital advertising. As the CEO of Unique Influence, a leading digital marketing consultancy, he leads his team to excellence by ...

AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by @HeatherCooan
AdWords provides a keyword diagnosis tool inside the user interface that few people know about, and even those who do use the tool may be surprised to learn the tool is quite robust. It provides an in-depth look at keyword health through several different keyword statuses. However, like all things Google, the status buckets may […] Author information Heather Cooan Director, Client Services at ...

10 Surprising Facts About “Keyword (Not Provided)” For Paid Search
Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed.

Research and Markets: Global Web Content Filtering (IP, URL, Keyword, File Type, Profile, Image & Link Filters) Market ...
Research and Markets has announced the addition of the "Global Web Content Filtering (IP, URL, Keyword, File Type, P

SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon by @@alexanderkesler
Search engine marketers are more than familiar with the Google Keyword Planner, one of the newer elements to Google AdWords. But if you’re a content marketer, you may not have investigated this tool – and that could be a huge mistake. Although Google no longer reveals which keywords direct traffic to your site from a […] Author information Alexander Kesler President at inSegment, Inc. With over ...

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